Reputation marketing
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world
Online Reputation Management Return on Investment (ROI)
from onlinereputationrepair, ago in
There are three ways to calculate the return on investment to see if online reputation management is worth the cost: 1. ORM Building 2. One Negative Review Equals 30 Lost Customers 3. Lifetime Customer Loss Calculation If the average customer transaction is about $1,000, then: The benefit to building a positive reputation can generate $32,000 or more in sales. The loss can be thirty customers or $30,000 for each negative review. The loss over the lifetime to the business can be $60,000 or more. Obviously, the costs could be much higher. I knew of one lawyer who, because of one negative review on RipoffReport.com, saw the loss of at least $150,000 in one year.
Online Reputation Management For Dummies
Lori Randall Stradtman, published 2012, 384 pages
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